Here’s the email sitch:

In a crowded inbox, your message needs to be more than
just noise.

I’ll create email sequences that turn subscribers into customers, bring back past clients, and boost repeat sales.

Buffy branded campaign copy and ad strategy by DTC copywriter Kaphryn Lee.
Buffy printed bedding launch ad copy and brand storytelling by Kaphryn Lee.
Buffy Coastal Collection campaign — ad and email copy by DTC copywriter Kaphryn Lee.
Buffy summer stripe collection campaign and email copy by Kaphryn Lee.

Unlock the power of emails that inspires action

  • Objective:

    Kick-off with a virtual meeting to explore your brand, understand your audience, and define your email goals.

    Outcome:

    A solid foundation of ideas to start the project.

  • Objective:

    Conduct thorough research into customer feedback, testimonials, and competitor strategies.

    Outcome:

    Valuable insights that shape our approach and copy

  • Objective:

    Create a wireframe to outline your email structure and copy.

    Outcome:

    A visual guide that ensures all elements work in harmony.

  • Objective:

    Refine and perfect the copy through feedback and collaborative reviews.

    Outcome:

    Finalized content that fully satisfies your expectations and goals.

Let's get started
Loulou Lollipop seasonal sale email copy by DTC copywriter Kaphryn Lee.
Personal training landing page copy and CTA testing by creative strategist Kaphryn Lee.
8Greens Valentine’s email campaign copy by DTC copywriter Kaphryn Lee.
Buffy summer stripe bedding campaign copy and positioning by Kaphryn Lee.
Buffy Breeze Sheets PR feature, campaign copy by DTC copywriter Kaphryn Lee.
Loulou Lollipop email and social ad copy by DTC copywriter Kaphryn Lee.
8Greens detox product campaign copy for DTC ad and email by Kaphryn Lee.
Buffy fabric collection campaign copy and messaging by DTC copywriter Kaphryn Lee.
Loulou Lollipop product email and ad copy by DTC copywriter Kaphryn Lee.
Buffy sale campaign ad copy and conversion strategy by DTC copywriter Kaphryn Lee.
Loulou Lollipop Kids Collection email and social ad copy by DTC copywriter Kaphryn Lee.
Buffy Cloud Pillow campaign — ad copy and brand messaging by DTC copywriter Kaphryn Lee.
Squid brand checkout page — landing page copy and UX content strategy by Kaphryn Lee.
Loulou Lollipop Birthday Sale email campaign copy and promotion concept by Kaphryn Lee.
8Greens Winter Wellness campaign — email and ad copy by DTC copywriter Kaphryn Lee.
Loulou Lollipop children’s print collection campaign copy by Kaphryn Lee.
Wellness campaign — email and messaging by DTC copywriter Kaphryn Lee.
8Greens World Kindness Day email campaign copy and creative direction by Kaphryn Lee.
Buffy 4th of July sale campaign — email and ad copy by Kaphryn Lee.
Loulou Lollipop silicone bib product ad copy and brand messaging by Kaphryn Lee.